Gregslist
Gregslist was an exercise I did in order to redesign Craigslist for the modern day consumer. I began my project by defining the users I was designing for, as well as create a user flow and pinpoint the pain points where the user exits without making a sale. I took this, as well as the feedback from several user interviews, and created a user persona. I was able to use my UX design principles and UCD in order to guide my design, and I implemented 3 major new features that will change the way people approach purchasing. The final product is a fully formed medium fidelity prototype with a user flow which indicates that the new site is much more effective in converting prospective buyers into paying customers.
Flux Marine
Flux Marine is a company at the cutting edge of innovation. In developing a fully proprietary electric outboard motor, Flux knew they wanted something equally striking and innovative for a user interface.
In designing the entire throttle UI from scratch, I needed to start with the end user and realize exactly how boaters interact with their craft. FluxUI puts all of the controls of a traditional helm into a tiered, modular system, and the guesswork of where to find information is eliminated.
Plug
Plug was born out of necessity, and brings together people, music and the places they go. Great for use on road trips, during workouts, and late nights in the library with your friends, Plug makes it possible to enjoy music together. You can find more info at www.listenwithplug.com
CoinGroup
CoinGroup started when I wanted to tackle how to increase public involvement and education surrounding the crypto space. Throughout the project I conducted user research surveys of over 50 people to quantify consumer interest in the area. Investing is all about diversifying income and assets, and CoinGroup can give users the ability to expose themselves to the creation of crypto assets, right from their phones.
SCU Competitions
Winter Quarter 2018
Nike presented the challenge of "creating a shoe that integrates IoT" and can integrate with other products. I was incredibly excited to explore the needs of the user by conducting user research, and it gave me the opportunity to create a (fictional, for now) product and brand surrounding the project. I taught myself how to create a highly produced video on no budget, and created a polished final product through creative problem solving and task planning.
Fall Quarter 2018
Podium VC presented the topic of sports technology and trying to improve sports from any aspect. This quarter, I created concept and design for Duel, a legal sports betting game that does not require the risk of cash. I was able to conduct research amongst 50 of my peers, and found out that there was a real need for the product. The concept did not end up placing, but development of Duel has not stopped.
Spring Quarter 2018 - 1st place from SCU, 3rd overall
Thrive AgTech presented the challenge of "improving labor shortage" and eliminating the problem all together. Myself and a partner surveyed many of the wineries in the Silicon valley area, and found out that many of them are facing the same problems. I won the challenge this quarter.
Fall Quarter 2017 - 2nd place overall, runner-up
San Jose Earthquakes presented the challenge: "improve the fan experience" and overall enjoyment. I surveyed many of my friends and peers and found that there exists a real opportunity to increase interactivity and utility with the technology we use and the sports we love. I created a clean looking final product, and was able to communicate my ideas in a productive manner.
Exari
My work with Exari has been extensive. I created "Hunger Games" themed graphics for the annual company kickoff meeting, and have also delivered many promotional graphics and design templates for social media posts. In my time as a design intern, I created graphics that generated more than 4,000 web site impressions across platforms.
Exari is a customer facing company with a brand to protect. I created a style guide for their graphics that helps their brand to stay consistent. My style is refreshing and easy to understand. I have found that it's important to give the customer what he/she needs, but nothing extra. No added fluff. A brand is a living thing, and that goes much deeper than just a logo.
SnapFood
SnapFood was a project created as part of an engineering class in the Spring of my Freshman year. I came up with the concept for SnapFood when thinking about the food waste problem I observed on campus. Through working with my team as lead and creative director, I was able to work on my skills as a manager and from a leadership capacity.
SnapFood taught me how to improve my organizational skills and gave me a chance to work with unique people of differing strengths.
WiiSkate
WiiSkate was a 3-month project I undertook to give myself an alternate means of transport when it came time to go to college. I was interested in the functionality of electric skateboards, but I did not want something as large and cumbersome as a Boosted board.
With this in mind, the WiiSkate taught me a lot about trying, failing, and trying again. I created the wooden deck of the board by hand-laminating and sanding down the individual plies of wood. I taught myself how to solder and wire all of the various RC parts and batteries by following instructions on the internet. I chose to control the board with a wireless Wii Nunchuk, as I was not satisfied with other traditional bulky RC remotes. The project required a lot of creative problem solving in order to figure out how to overcome unforeseen obstacles. Although I didn't "invent" the electric skateboard, I did iterate my own version of it in order to make something completely my own.
I set out to design a skateboard that was wirelessly controlled and not cumbersome to operate. Doing so, I made something that is unique and learned a lot throughout the process.
Fippo™
Fippo came about after one doodling session in my 7th grade math class.
Pictured is a selection of clothing from my fippo.store and @fippo.store Instagram page, where I sell my pieces. All of my pieces are photographed in the Time Machine, which is an installation I created in California to serve as my creative studio.