I worked with Exari in a 3-month sprint as a marketing intern. Working directly with the CMO, I produced collateral for social, internal graphics, presentations, ads, and more. I also produced and directed software tutorials that were used with Exari’s largest customers. This meant developing a design language that informed my work within the brand guidelines. Big, bold set typefaces would be the centerpiece. Exari was a small player in the much larger contract lifecycle management market, and they needed to set themselves apart with bold moves and a design aesthetic to match.